DESIGN AND MARKETING IN WILTON, SALISBURY
Events
From modest shell schemes, to open air displays, to custom builds on 100 square metre spaces, we can help your business look the business.
And more than just looking good, we can help you align your displays, stand collateral, speakers and sales teams to the singular focus of driving new business and delivering a return on your investment.
Even if your space is booked and stand build plans finalised, it’s never too late in the day to refine and focus. Call us now to find out how we can help you.
CASE STUDY: The Dairy Event
• Joint brand representation •
With the Agricultural Mortgage Corporation part of Lloyds Banking Group and both offering financial services to the agricultural sector, it made sense to combine their presence at this premier agri show, taking advantage of all the benefits of economies of scale. But these businesses are still two very separate brands within farming and needed to occupy their own presence at the show.
The resulting stand build divided a standard 10m x 10m square space diagonally and placing the two stands, AMC and LTSB Ag, back-to-back. So, despite the brands being adjacent, they were never both in view. Furthermore, as the show was built around a grid, the two stands stood out from all the others by being triangular and effectively facing two avenues rather than one.
The two long frontages gave the sales teams a better opportunity to engage passing trade, the stand effectively having no wasted ‘side’.
The lesson here is that even within the rigid confines of trade show exhibiting there is always opportunity to do something out of the box.
If you want to take the plunge and attend a trade show for the first time, or if you are a seasoned exhibitor and need to boost your presence and maximise your returns, call us for a chat.