DESIGN AND MARKETING IN WILTON, SALISBURY

Copywriting

Great copywriting should be invisible. If you’re noticing it then it’s not working.

Great copywriting is believable and trustworthy and is often, in hindsight, obvious.

At Jasmine Cottage Marketing, we craft words and sentences with as much care and creativity as we build our images. Our copy is borne from a deep understanding of our customers and their audiences, delivered through a natural economy of words. We want our readers to get the message, no more or less.

CASE STUDY: SALES COPY FOR CONSTRUCTION SITE SAFETY DEVICE

• Three small words, one big implication •

Describing a highly effective and simple to use safety device, that prevents serious injury or fatality on construction sites, did not need long, technical description or sanitized language. Such work environments live with danger every day, and it was important to be straightforward and honest in describing the product’s benefits in particular scenarios.

“Own the zone” succinctly and memorably describes the context, and “see, click, stop” in the sign-off nails the process. All in the direct language of the target audience.
If three words is all that is needed…

“If it sounds like writing, I rewrite it.”
Elmore Leonard